Xin Lang Cai Jing·2025-11-07 06:01Core Insights - The launch event for the new Tank 400 SUV, themed "潮酷越野新时代," took place at Great Wall's technology center, showcasing a vehicle designed to meet diverse travel needs with a full power matrix [1] - The Tank 400 is available in multiple configurations, including gasoline, diesel, and Hi4 series, with prices ranging from 249,800 to 319,800 yuan [1] - The vehicle emphasizes three core advantages: trendy appearance, robust performance, and luxurious smart features, targeting urban youth as its primary user demographic [1][3] Product Features - The launch featured three experience officers who highlighted the vehicle's capabilities, including the Hi4-Z hybrid architecture for complex terrains, spacious interior with foldable rear seats, and smart temperature-controlled refrigerator [3] - Additional features discussed included the trunk's expandability, advanced driver assistance systems, and infrared night vision, catering to outdoor activities and creative photography [3] - The Tank 400 aims to serve as an all-around vehicle for various lifestyles, including skiing, outdoor adventures, and photography, positioning itself as a "full-scenario trendy lifestyle vehicle" [3] Market Positioning - The Tank brand has accumulated nearly 800,000 users globally and has established a strong community of off-road enthusiasts in China [5] - The company plans to leverage this launch to enhance engagement with younger consumers through trendy themed activities and user co-creation initiatives [5]