(第八届进博会)中国宠物市场强劲增长 进博会首设宠物主题展区
Zhong Guo Xin Wen Wang·2025-11-07 06:15

Core Insights - The Chinese pet market is expected to show strong growth, with a projected market size exceeding 811.4 billion RMB by 2025, driven by changing family structures and consumer attitudes towards pets [1][2] Market Overview - The urban pet market in China surpassed 300 billion RMB in 2024 and is expected to exceed 400 billion RMB by 2027, indicating a shift in the role of pets from "functional companions" to "family members" [1] - Pet food is identified as a core driver of the pet economy, holding the largest market share, while segments like pet medical care, supplies, and services are also experiencing rapid growth [2] Consumer Trends - The primary demographic of pet owners is becoming younger and more educated, with over 60% of pet owners being from the "90s" and "00s" generations, who prioritize cost-effectiveness and product functionality [1] - The market is transitioning from quantity expansion to quality upgrades, reflecting a shift in consumer preferences [1] Industry Dynamics - The report highlights eight key trends shaping the industry, including accelerated supply chain restructuring, the rise of domestic brands, and the dual empowerment of consumption upgrades and technological innovation [2] - The concept of "human-pet synergy" is driving the pet food market towards refinement and high-quality offerings [2]