一部剧带火一座城 “影视IP+文旅”如何实现“双向奔赴”?

Core Insights - The article discusses the integration of film and tourism industries, highlighting the emergence of new business models such as "film + intangible cultural heritage" and "film + cuisine" as a means to promote deep integration of culture, film, tourism, and technology [1] Group 1: Film and Tourism Integration - The popularity of the TV drama "Silent Glory" has sparked a surge in viewership and discussions, showcasing various cultural elements from Fujian, particularly in locations like Xiamen [2] - Xiamen has established a unified "one-stop" service platform for film production, supporting filming activities and creating a synergy between film IP and the tourism industry, with 35 film check-in points and over 60 themed tourism routes developed [4] - In Nanping City, filming locations for popular dramas have attracted tourists nationwide, revitalizing old industrial areas and boosting local hospitality, dining, and transportation sectors, with over 15 million visitors and tourism revenue exceeding 130 million yuan [7] Group 2: New Paths for Film and Cultural Tourism - Various regions are leveraging popular film IPs to create new paths for "film + tourism" integration, with places like Ningxia's Zhenbeibao Western Film City attracting visitors due to its association with over 200 films [8] - Zhenbeibao is exploring immersive cultural tourism experiences, transitioning visitors from mere observers to deep participants, with a projected 70% engagement in deep experience activities by 2025 [12][14] - The Zhao Hong Farmers' Cultural Courtyard in Ningxia, a filming location for "Mountain and Sea Love," has become a tourist attraction, developing themed tourism routes to draw visitors interested in local customs [16][18] Group 3: Activation of the Tourism Market - Despite the end of the peak tourism season, regions continue to utilize filming locations to activate the tourism market, as seen with the drama "Where the Wind Is" which highlights rural revitalization and attracts viewers to scenic areas [19] - The village of Fengyangyi, once obscure, has gained popularity due to its portrayal in the drama, with daily visitors increasing from under 100 to over 10,000 during peak seasons [21] - Dali has promoted 67 free filming locations to attract more film industry talent, with tourism statistics showing a 12.37% increase in visitors and a 19.78% rise in total tourism expenditure from January to September 2025 [25]