直通进博会丨进博会“6+365地标优品专区”启动 全链路溯源体系助力构建“品效销合一”消费新生态

Core Insights - The "6+365 Landmark Quality Products Zone" launched at the China International Import Expo aims to enhance the transformation of exhibition products into commodities, promoting a new development model for e-commerce [1][2] - The initiative is part of China's "14th Five-Year Plan" to expand high-level opening-up and create a win-win cooperation environment [1] Group 1: Project Overview - The project integrates a one-stop trading service platform with online e-commerce platforms to create a comprehensive regulatory traceability service system [1][2] - It aims to establish a full-chain traceability system that ensures products are traceable from source to sale, enhancing consumer trust and market regulation [2][4] Group 2: Innovation and Mechanism - The zone introduces a unique "electronic ID" for each product, modeled after the successful traceability system used in Hainan's duty-free market, to combat counterfeit purchasing [2][4] - The system will incorporate data from customs clearance, quality inspection, and logistics tracking to ensure product accountability and risk management [2][4] Group 3: Market Impact - The initiative is expected to expand the spillover effects of the expo from B2B to B2C, allowing global quality products to reach Chinese consumers more effectively [2][6] - It aims to create a new consumption ecosystem by integrating platforms, e-commerce, and brand resources, ultimately benefiting consumers and enhancing brand image [6][7] Group 4: Operational Aspects - The zone has commenced trial operations with the first batch of overseas brands, marking a deepening of the "exhibitor to investor" mechanism [7] - Digital tools will be utilized for product selection and promotion, facilitating efficient access of overseas goods to the domestic market [7]