Xin Lang Cai Jing·2025-11-07 06:23Core Viewpoint - The incident involving a staff member of Pop Mart commenting on the price of a DIMOO blind box during a live stream has sparked discussions about product pricing and consumer perception, highlighting the complexities of brand image management in the live commerce environment [1][3][4]. Group 1: Pricing Perception - The price of the DIMOO blind box, set at 79 yuan, is subjective, with varying opinions among consumers regarding its value [3]. - The market dictates that the perceived value of a product is determined by consumer willingness to pay, regardless of the actual cost of production [3]. Group 2: Brand Image and Employee Treatment - The incident has led to public sympathy for the employees involved, with many believing that their honest opinions should not negatively impact the brand's image [4]. - Companies face challenges in managing such "live stream accidents," as mishandling could affect public perception and brand reputation [4]. - The treatment of employees is crucial for companies, as those that show understanding and support towards their staff can enhance their competitive edge in the market [4]. Group 3: Market Dynamics - Pop Mart has experienced fluctuations in market demand and stock prices, reflecting the typical volatility in consumer goods markets [4]. - The incident serves as a reminder for both companies and the public to approach unexpected situations with a level-headed perspective [5].