Zheng Quan Ri Bao Zhi Sheng·2025-11-07 06:36Core Insights - Ctrip's CEO Sun Jie has been recognized in Forbes Asia's "2025 Most Influential Businesswomen in Asia," highlighting the company's competitive position in the global travel market [1] - Sun Jie is one of only two female executives from mainland China on the list, showcasing her leadership in the industry [1] Company Performance - Under Sun Jie's leadership, Ctrip has demonstrated resilience during the pandemic, implementing effective recovery strategies that led to a rebound in business [1] - Ctrip's overseas business has maintained a growth rate of over 60%, with inbound travel bookings in the first half of 2025 increasing by 100% year-on-year [1][2] Strategic Initiatives - Ctrip is enhancing its inbound travel capabilities through service upgrades, product enhancements, and international outreach [2] - The company is optimizing multilingual services, cross-border payments, and itinerary design to improve the experience for international travelers [2] Future Outlook - With the release of policy benefits related to visas, flights, and payments, inbound tourism is entering a new phase of high-quality development [2] - Ctrip aims to leverage its platform and technological advantages to create a more open, friendly, and intelligent inbound tourism ecosystem, promoting a better understanding of China globally [2]