直通进博会｜从“逛展”到“扎根”：全球南方国家的进博“进化”记

Core Insights - The third participation of One Cup at the China International Import Expo (CIIE) marks a significant step in entering the Chinese market, transitioning from merely showcasing products to actively engaging with consumers and suppliers [1][11] - The CIIE continues to support developing countries by providing free exhibition spaces and tax incentives, along with cross-border e-commerce training, creating a sustainable development chain [3][14] - The expo has established dedicated areas for products from least developed countries and hosted forums to discuss various topics, enhancing opportunities for global southern countries in the Chinese market [4] Group 1: Company Participation and Market Entry - One Cup's founder, Andrew Gatera, emphasizes the importance of understanding the Chinese market and consumer preferences, which has led to successful partnerships and product offerings tailored to local tastes [11] - The Brazilian company, Melihua, has expanded its exhibition space at the CIIE, using the platform to connect with major Chinese food industry players and adapt its products to meet local cooking needs [9][12] - South Africa's Standard Bank has facilitated the participation of 23 African companies at the expo, helping them understand Chinese consumer demands and improve market fit [13] Group 2: Cross-Border E-Commerce and Trade Facilitation - The China Bank's cross-border e-commerce service area has organized one-on-one matchmaking sessions for exhibitors from least developed countries, enhancing their access to Chinese buyers [14] - The bank also provides support for exhibitors lacking Chinese operational teams, including recommendations for local e-commerce partners and translation services [14] - The CIIE serves as a bridge for African businesses to enter the Chinese market, with Standard Bank collaborating with local banks to analyze market needs and prepare exporters for participation [13]