2025进博会：天猫马来西亚官方旗舰店进博会上线，猫山王榴莲鲜果首次实现产地直发

Core Viewpoint - The launch of the Tmall Malaysia Official Flagship Store during the 8th China International Import Expo marks a significant milestone in Malaysia-China trade and cultural exchange, aiming to introduce Malaysian specialty products to the Chinese market [1][3]. Group 1: Tmall Malaysia Official Flagship Store - The store features 21 links from 5 brands, showcasing local delicacies such as durian, bird's nest, coffee, and biscuits [1]. - The flagship store is the only one on Tmall that can deliver fresh durians directly from Malaysia's golden production area within 36 hours [3]. - The store primarily promotes the Musang King durian, which is known for its unique flavor and is typically sold frozen due to its short shelf life [1][3]. Group 2: Future Plans and Initiatives - The Malaysian side plans to involve more local enterprises, focusing on new village products and youth entrepreneurship, while enhancing brand training and supply chain integration [3]. - Tmall has launched the "2025 Tmall Global Food Billion-Level Origin Selection Plan" to support overseas producers in entering the Chinese market through various online operational models [5]. - The plan includes two options for overseas producers: brand operation through official flagship stores or a semi-managed model via Taobao for fresh produce [5]. Group 3: Market Expansion and Strategies - The success of Chilean cherries in the Chinese market is highlighted as a model for expanding imports through collaboration with e-commerce platforms [5]. - Tmall aims to cultivate more global food superstars like Chilean cherries and Thai durians, with a goal to help 100 global food origins achieve business growth [6].