毕马威：中国宠物市场展现出强劲增长势头

Core Insights - The 8th China International Import Expo is taking place in Shanghai, featuring a new pet-themed exhibition area, highlighting the growing importance of the pet economy in global consumer trends [1] - According to KPMG's report, the Chinese pet market is expected to exceed 811.4 billion yuan by 2025, with pet food being the largest segment and a key driver of the industry, alongside rapid growth in pet medical services, supplies, and other segments [1] - The pet economy in China is transitioning from high-speed growth to a phase of high-quality development, influenced by changes in family structures and consumer attitudes [1] Industry Development Recommendations - KPMG suggests three areas for future development in the Chinese pet economy: enhancing technological research and standardization, promoting industry chain collaboration and brand development, and expanding online-offline integrated consumption scenarios [2] - Companies are encouraged to invest in functional foods, innovative veterinary medicines, and smart products, shifting from merely selling products to building brands and enhancing user experience [2] - The rise of pet-friendly hotels is noted as an innovative service model that exemplifies the cross-industry integration within the pet economy, offering various services tailored for pets and their owners [2] Competitive Advantage Strategies - To establish a differentiated competitive advantage, pet-friendly hotels should focus on core aspects such as safety regulations, emotional and personalized services, and building a "pet-friendly ecosystem" through collaborations with pet stores and veterinary clinics [3] - Implementing strict safety standards and ensuring staff are trained for emergencies are crucial for maintaining safety in pet-friendly hotels [3] - Personalization of services, such as providing custom bedding and self-service dining options for pets, can enhance the overall experience for both pets and their owners [3]