退货乱象倒逼商家奇招，巨型吊牌能否整治“穿完就退”

Core Viewpoint - The introduction of "giant tags" by e-commerce merchants aims to combat the high return rates associated with online shopping, particularly in women's clothing, by making it less convenient for consumers to return items after wearing them [1][2]. Group 1: E-commerce Challenges - The return rate for online clothing sales is alarmingly high, with some platforms reporting rates as high as 90%, particularly in women's apparel [2]. - Many consumers exploit the "seven-day no-reason return" policy, leading to a significant number of returns that are not due to product quality but rather to misuse of the return policy [2][4]. Group 2: Merchant Strategies - Merchants are adopting "giant tags," which are larger and made from stiffer materials, to deter consumers from wearing items before returning them [1][2]. - The placement of these tags is strategically considered to maximize visibility and minimize the likelihood of removal or concealment by consumers [3]. Group 3: Consumer Reactions - Consumer feedback on "giant tags" is mixed; while some support the initiative to reduce returns, others criticize the negative impact on the shopping experience, particularly for legitimate customers [3][4]. Group 4: Expert Insights - Experts suggest that while "giant tags" may provide a temporary solution to high return rates, they do not address the underlying issues of trust between consumers and merchants [4][5]. - A more comprehensive approach is needed, including improved consumer credit systems and better service environments to reduce the incentive for malicious returns [5].