中新健康 | 数字疗法新“医”靠

Core Insights - Digital therapy is emerging as a new medical intervention method, utilizing software programs and evidence-based medicine to provide health management, disease treatment, and rehabilitation support through technologies like AI, VR, and XR [3][4]. Policy Support and Industry Growth - Since 2022, Hainan has issued over 30 policies to support the development of the digital therapy industry, covering clinical research, product registration, promotion, payment exploration, and management [3]. - By July 2025, the number of digital therapy companies in Hainan is expected to reach 73, with nearly half located in the Hainan Ecological Software Park, which serves as a core engine for the industry's growth [3]. Product Development and Application - Digital therapy products developed by companies like Hainan Yuan Medical Technology Co., Ltd. include cognitive rehabilitation and psychological counseling, utilizing virtual reality to create engaging and effective treatment experiences [3][4]. - The gamified design of these products helps improve patient compliance, transforming the treatment experience from a passive obligation to an active participation [4]. Cost Efficiency - Traditional psychological counseling can be expensive, with hourly fees for specialists ranging from thousands of yuan, while digital therapy products are supported by the Hainan Provincial Health Commission and cost only around 20 yuan per session [4]. - Digital therapy can significantly reduce operational costs by eliminating the need for large physical spaces and additional staff, potentially saving 3 to 4 nursing personnel in a 50-bed ward [5]. Chronic Disease Management - Companies like Hainan Yiduo Cloud Health Industry Co., Ltd. are leveraging digital therapy for chronic disease management, having managed over 193,000 diabetes patients and nearly 500,000 hypertension patients across 12 cities in Hainan by August 2025 [5][6]. - The use of AI management software empowers village doctors to provide effective treatment for chronic diseases, improving the fasting blood sugar compliance rate by an average of 16.6% and the blood pressure compliance rate by 4.9% [6].