Zheng Quan Ri Bao·2025-11-07 07:06Core Insights - The launch of the new Tank 400 by Great Wall Motors is positioned as a "trendy off-road SUV" with a price range of 249,800 to 319,800 yuan, featuring gasoline, diesel, and Hi4 hybrid versions [2][3] Group 1: Product Features - The Tank 400 emphasizes three main characteristics: trendy appearance, robust performance, and luxurious intelligence, catering to various usage scenarios including urban commuting and outdoor off-roading [2] - The vehicle's design adopts a mech-style aesthetic aimed at young consumers, highlighting personalized expression [2] - Multiple powertrain options are available, including fuel and hybrid variants, with Hi4-Z and Hi4-T versions expanding electric off-road capabilities [2] Group 2: Market Strategy - Great Wall Motors has accumulated nearly 800,000 users globally for its Tank brand, establishing a significant off-road community [3] - The introduction of the Tank 400 is seen as a strategic move to further engage the young market and expand the "trendy off-road" niche [3] Group 3: User Experience - The launch event featured various themed exhibition areas and testimonials from users in different fields, highlighting the vehicle's spaciousness for skiing equipment, trunk extensibility, driving assistance systems, external power supply capabilities, and night vision features [2]