Zhong Guo Jin Rong Xin Xi Wang·2025-11-07 07:18Core Viewpoint - The Nanchang branch of China Merchants Bank is enhancing its services for elderly clients by creating a comprehensive service network that emphasizes warmth, care, and personalized attention during the Double Ninth Festival [1] Group 1: New Service Paradigm for the Elderly - The bank is focusing on optimizing the service environment and processes to cater to the specific needs of elderly clients, including visual and mobility considerations [2] - All branches are undergoing renovations to create elderly-friendly spaces, featuring large fonts for signage and comfortable seating [2] - Special service protocols have been established, including priority service windows for elderly clients to facilitate quick transactions without waiting in line [2] Group 2: Human-Centered Care Experience - Personalized interactions are being emphasized to make elderly clients feel respected and valued beyond just transactional relationships [3] - The bank has introduced unique services such as "anti-fraud health tea" and educational materials to raise awareness about fraud while providing a comfortable environment [3] - During the Double Ninth Festival, the bank engaged over 180 elderly clients through various activities aimed at educating them about fraud prevention [3] Group 3: Comprehensive Service Ecosystem - The bank is extending its services beyond physical branches by integrating community engagement and outreach programs [4] - Activities such as outdoor movie screenings and financial consultations in community spaces have attracted significant participation from elderly residents [4] - A financial service team is proactively visiting elderly clients at home to assist with banking needs and provide festive gifts [4] Group 4: Risk Prevention Measures - A comprehensive risk control system has been established, focusing on fraud prevention through education and proactive measures [6] - Regular training on fraud cases is conducted for staff to ensure they can identify and respond to potential scams effectively [6] - The bank has successfully intervened in potential fraud cases, demonstrating its commitment to safeguarding elderly clients [6]