Zhong Guo Jing Ji Wang·2025-11-07 07:32Core Viewpoint - The launch of the new Tank 400 marks a significant step for Great Wall Motors in targeting the young consumer market with a focus on lifestyle and adventure, offering a range of models priced between 249,800 to 319,800 yuan [1] Group 1: Product Launch and Features - The new Tank 400 was officially launched with five models, including Hi4-Z, Hi4-T, and both diesel and gasoline versions [1] - The vehicle features the Hi4 hybrid technology, emphasizing "intelligence, luxury, and off-road capability" to appeal to young consumers [1] - The launch event included immersive experience zones showcasing the diverse lifestyle scenarios that the Tank 400 can support [3] Group 2: Target Audience and Lifestyle Integration - The Tank brand aims to create not just a mode of transportation but a lifestyle statement, catering to various interests such as outdoor sports and photography [5] - The vehicle's design and features, such as a flat-folding second-row seat and a wide temperature range for the smart refrigerator, enhance its utility for outdoor activities like skiing [7] - The Tank 400 is positioned as a versatile vehicle that meets the needs of different user segments, including outdoor enthusiasts and urban commuters [11] Group 3: Brand Positioning and Community Engagement - The Tank brand has gained the trust of nearly 800,000 users globally, fostering a strong community around off-road adventures [11] - The company is committed to embracing the younger generation by expanding its offerings and enhancing user engagement through lifestyle-oriented marketing [11]