Core Insights - Tianjin Shili Group announced the launch of a health and wellness tourism strategy upgrade during the "2026 National Taiwan Quality Commitment Conference and National Taiwan Digital Collection Wine Sealing Ceremony" held in Renhuai, Guizhou [1] Strategic Initiatives - The company outlined a health and wellness tourism strategy path led by "wine and tourism integration," emphasizing the dual commitment to traditional craftsmanship and digital transformation [3] - The strategy includes the promotion of a "tea and tourism integration" plan through its subsidiary, Di Bo Er Pu'er Tea, focusing on hotels, resorts, and comprehensive tourism complexes [3] Ecosystem Development - The strategic initiative will leverage a partnership with Guizhou Tianyue Tourism Group, which has been operational since April 2017 and has received over 500,000 tourists annually, ranking among the top 20 travel agency brands in China by 2025 [3] - This marks a significant transformation for Tianjin Shili Group from a health product manufacturer to an integrated operation platform combining "products + services + scenarios" [3]
天士力宣布启动大健康文旅战略升级重塑“产品+服务+场景”新生态