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IDC:OPPO成当季唯一增长头部国产手机品牌 中高端市场稳居首位
Zheng Quan Ri Bao·2025-11-07 07:40

Group 1 - OPPO was the only major domestic smartphone brand to achieve growth in Q3, demonstrating strong resilience and growth capability [1] - The Reno series continues to attract young consumers, helping OPPO maintain the top position in shipment volume within the $400-$600 price range [1] - OPPO's mid-range models priced above $400 saw a significant shipment increase from 2.7 million units in Q2 2024 to 4 million units in Q2 2025, marking a growth of 46.6% [1] Group 2 - OPPO ranks fourth globally and first in China in terms of cumulative market share over the past decade [4] - OPPO was listed among the top ten in the "2025 Brand Global Communication Power Rankings" due to its effective global branding and localized operations [4] - Since entering the Thai market in 2009, OPPO has expanded its global presence to over 70 countries, with nearly 60% of its revenue coming from overseas [4]