Zhong Jin Zai Xian·2025-11-07 07:52Core Insights - The 2025 Double Eleven shopping event shows a significant trend towards efficacy and ingredient-focused beauty consumption, with over 90% of consumers paying attention to skincare product ingredients and nearly 60% focusing on efficacy [1][3][4] - A majority of consumers (82%) prioritize the legitimacy of supply chains when purchasing beauty products, with 90.8% selecting JD.com as the most reliable platform for authentic beauty and skincare products [1][5][6] Consumer Behavior Trends - Over 90% of consumers are concerned about skincare ingredients, with 50.7% making secondary selections based on these ingredients [3][4] - 59% of consumers choose products based on their skin type, with key recognized ingredients including hyaluronic acid (66.8%), collagen (61.9%), and niacinamide (57.3%) [3][4] - The primary skincare concerns are hydration (61.3%) and anti-aging (59.0%), reflecting a shift from emotional to rational decision-making in beauty purchases [4][5] Platform Preferences - 93.6% of consumers prefer JD.com for purchasing high-end beauty products, citing superior authenticity guarantees, delivery, and after-sales service compared to other platforms like Taobao and Tmall [1][6] - Consumers view "official authorized channels" as the top assurance for purchasing genuine skincare products, followed by brand recognition and authoritative certification [4][5] Market Dynamics - The high-end beauty market is experiencing growth, with increasing consumer demands for product quality and service [5][6] - JD.com has become the leading online sales channel for numerous international luxury beauty brands, including Lancôme, SK-II, and Dior [6]