江苏发布《关于加快发展赛事经济提振体育休闲消费的意见》

Core Viewpoint - Jiangsu Province is accelerating the development of sports events economy to boost sports and leisure consumption through a series of policy measures outlined in the recently issued "Opinions" [4][5][6]. Group 1: Policy Framework - The Jiangsu Provincial Government emphasizes the importance of sports events in driving consumption and economic growth, with plans to include relevant documents in the 2025 policy framework [4][5]. - The "Opinions" were drafted after extensive consultations with key sports enterprises and industry associations, highlighting a collaborative approach to policy formulation [5]. Group 2: Economic Impact - In the first nine months of the year, 213 key monitored events attracted 5.734 million visitors and generated 3.54 billion yuan in consumption [5]. - The Jiangsu Urban Football League has become a significant event, with 2.433 million attendees and 2.22 billion online views, showcasing the potential of sports events to stimulate consumption [5]. Group 3: Key Measures - The "Opinions" outline 17 specific measures across five main areas, focusing on enhancing sports event supply, stimulating consumer demand, and integrating sports with tourism and manufacturing [6][7][8][9][10]. - Emphasis is placed on creating immersive sports consumption experiences and promoting diverse sports events to meet public demand [7]. Group 4: Infrastructure and Talent Development - Plans include increasing sports facilities, utilizing advanced technologies for event management, and fostering talent in sports management and operations [9][10]. - The government aims to support the development of outdoor sports venues and enhance the digital infrastructure for sports events [9]. Group 5: Financial and Organizational Support - The government will implement financial measures such as subsidies and loans to support major sports events and the transformation of sports manufacturing enterprises [10]. - A comprehensive organizational framework will be established to ensure effective management and security for large-scale sports events [10].