全勤参展进博会 持续深耕本土化，丰田与中国市场同频共振

Core Insights - The 8th China International Import Expo (CIIE) highlights China's commitment to high-level openness and the collaborative opportunities for multinational companies in the Chinese market [1] - Toyota's participation in the expo reflects its strategic shift from "Future Mobility Society" to "Global Presence, Greater China," emphasizing its deep commitment to the Chinese market [1][2] - The establishment of the RCE (Regional Chief Engineer) system in China allows local engineers to lead product development, enhancing Toyota's responsiveness to market demands [2][3] Group 1: Toyota's Strategic Initiatives - Toyota's local management changes have empowered Chinese executives, marking a significant step in its localization strategy [2] - The launch of the Lexus (Shanghai) New Energy Co., Ltd. aims to produce electric vehicles, showcasing Toyota's commitment to high-end manufacturing in China [4][5] - The bZ family of vehicles, particularly the bZ3X and bZ5, have achieved significant sales milestones, demonstrating the effectiveness of Toyota's localized approach [3][5] Group 2: Collaboration and Ecosystem Development - Toyota is building a collaborative ecosystem by partnering with local companies like BYD and GAC to enhance its capabilities in electric and fuel cell technologies [6] - The collaboration with local firms is not merely resource-sharing but aligns with China's industrial policies and market needs, exemplified by the L4 autonomous vehicle project [6] - The upcoming launch of the L4-level autonomous Robotaxi in major Chinese cities by 2026 illustrates Toyota's commitment to integrating local market demands into its innovation strategy [6] Group 3: Market Impact and Future Outlook - Toyota's transformation in China serves as a testament to the success of high-level openness and localization strategies, contributing to its sustainable growth [7] - The company's long-standing presence in China, with over 60 years of operations and 2.1 million Lexus vehicles sold, underscores its market acceptance and brand strength [7] - Toyota's ongoing efforts in R&D, local partnerships, and market adaptation position it well for future growth in the rapidly evolving automotive landscape [7]