“进博八年” 花王“为中国定制”提速新品开发

Core Insights - The company Kao (China) showcased its ESG practices and localized innovations in the beauty, personal care, and chemical sectors at the 8th China International Import Expo, emphasizing its commitment to sustainable development and market adaptation [1][2] - Kao has relocated the global headquarters of its brand Freeplus to China to enhance product development speed and market responsiveness, reflecting a strategic focus on local consumer needs [1] - The company plans to increase investments in China over the next three years, focusing on strengthening B2B operations and deepening multi-touchpoint strategies to create sustainable value for consumers and partners [2] Group 1 - Kao views the Import Expo as a strategic platform for deepening its presence in the Chinese market and responding to consumer trends [1] - The establishment of the "VIC Technology and Quality Exhibition Area" at the expo demonstrates Kao's commitment to a full-chain approach from consumer feedback to product development [1] - Kao is adjusting its agricultural chemical product formulations to suit China's diverse climate and crop characteristics, ensuring localized solutions for agricultural production [1] Group 2 - The company aims to leverage its advanced technology to contribute to the health, lifestyle, and environment of the Chinese people [2] - Kao's three main business segments—cosmetics, household products, and chemicals—are central to its strategy for engaging with consumers and partners in China [2] - The emphasis on local innovation and responsiveness is expected to enhance Kao's competitive edge in the Chinese market [1][2]