Workflow
万豪国际借力进博会加速在华布局 大中华区酒店规模突破660家

Group 1 - The 8th China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing global brands and innovations [1] - Marriott International has seen its scale in China grow more than twofold since its first participation in CIIE in 2018, now operating over 660 hotels across more than 150 cities [1] - The Fairfield by Marriott brand is celebrating its 30th anniversary globally, with nearly 100 hotels set to open in China, reflecting strong demand in the select-service market [1] Group 2 - The World Travel and Tourism Council predicts that by 2035, China's tourism industry will contribute over 27 trillion RMB to the economy, with a growth rate double that of the overall economy [2] - Marriott International is leveraging industry opportunities through local innovations to drive business growth and enhance customer experiences, with a record number of new hotel openings in the Greater China region expected by Q3 2025 [2] - The company is accelerating the growth momentum of its select-service brand matrix while solidifying its leadership in the luxury and high-end market segments [2]