对话张朝阳：如果你有10万块钱，肯定要先从做自媒体开始，因为不需要什么成本丨直击乌镇

Core Insights - Zhang Chaoyang, founder and CEO of Sohu, emphasized the potential of self-media as a low-cost entrepreneurial opportunity in the current consumer internet landscape, particularly in the video self-media era [1] Group 1: Entrepreneurial Perspective - Zhang Chaoyang stated that starting a self-media venture would be the preferred choice if given 100,000 yuan to restart a business, highlighting the accessibility and influence of self-media [1] - He noted that the current environment allows individuals to express and amplify their capabilities with minimal costs, making self-media a viable option for aspiring entrepreneurs [1] Group 2: Industry Trends - The rise of influencers, referred to as "kawas" by Zhang, is seen as a positive trend, indicating that having influence can lead to various commercial opportunities [1] - The ongoing popularity of consumer internet and the emergence of video self-media are identified as significant trends that entrepreneurs should consider [1]