天猫双11服饰品牌成交规模增速达15.8%

Core Insights - The first phase of the Double 11 e-commerce promotion has concluded, showing significant growth in transaction volume for apparel brands on Tmall, with a transaction scale growth rate of 15.8% attributed to continued investment in subsidies and support for new products [1] Group 1 - The Double 11 e-commerce promotion has seen a high growth in transaction volume for apparel brands [1] - The growth rate of transaction scale for apparel brands reached 15.8% during the first phase of the promotion [1] - The increase in sales is supported by ongoing investments in subsidies and new product support [1]