泡泡玛特再赴进博会

Core Viewpoint - The eighth China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing the global leading trend culture and entertainment group, Pop Mart, which highlights its popular IPs SKULLPANDA and CRYBABY, creating an immersive experience for attendees [1][3]. Group 1: Event Highlights - Pop Mart's exhibition theme is "Creating Trends, Boundless Play," featuring a birthday celebration design to commemorate the company's 15th anniversary, creating a warm and festive atmosphere [3]. - The exhibition booth includes a giant birthday cake adorned with various IP characters that have accompanied the brand's growth, symbolizing the connection to a beautiful life [3]. Group 2: IP Showcase - Pop Mart emphasizes its popular IPs SKULLPANDA and CRYBABY, with SKULLPANDA designed by artist 熊喵, representing the aesthetic of "boundless imagery" and encouraging self-exploration [5]. - CRYBABY, created by Thai artist Molly, focuses on emotional expression and resonates deeply with global audiences, advocating for facing emotions and moving forward [5]. - The exhibition also features limited edition products that incorporate local cultures, enhancing the connection with global consumers [5]. Group 3: Product Innovation - Pop Mart showcases a variety of products, including figurines and plush toys, allowing attendees to experience the brand's unique culture and service [6]. - The company continues to innovate product categories, expanding consumer engagement through the use of PVC plush toys that enhance expression and display [6]. - Pop Mart has developed a diverse product matrix and is exploring new business areas such as building blocks, desserts, and jewelry, breathing new life into its IPs [6]. Group 4: Future Outlook - The company reports that all four major regions achieved over 100% growth in the first half of 2025, with the Americas experiencing a tenfold increase, indicating a successful internationalization strategy [8]. - Pop Mart aims to maintain its brand essence and collaborate with artists to create a better trend lifestyle in the future [10].