Elf Beauty slumps as tariff costs, muted consumer spending hit annual forecasts

Core Insights - Elf Beauty forecasted annual sales and profit below Wall Street estimates due to higher tariff costs and cautious consumer spending, resulting in a 26% drop in shares during extended trading [1] - The company missed expectations for second quarter sales and provided a fiscal 2026 forecast after previously pulling it in May [1] Financial Performance - Elf Beauty expects over $50 million in annual costs from higher U.S. tariffs on imports in fiscal 2026, with China accounting for about 75% of its global production [2] - Gross margin fell approximately 165 basis points to 69% for the quarter ended September 30 [2] - Quarterly adjusted earnings per share were 68 cents, exceeding estimates of 57 cents, following a $1 price increase in August, with no additional price increases planned [3] - Quarterly sales totaled $343.9 million, missing expectations of $366.4 million [4] Market Position and Strategy - The company is streamlining its supply chain and diversifying operations to mitigate tariff impacts, as lower-income shoppers are seeking cheaper alternatives and reducing non-essential purchases [3] - CEO Tarang Amin noted a lack of major product launches compared to the previous year, which had significant success with lip oils [5] Future Outlook - Full-year net sales are expected to be between $1.55 billion and $1.57 billion, below analysts' estimates of $1.65 billion [6] - Adjusted profit is estimated to be in the range of $2.80 to $2.85 per share, also below estimates of $3.58 per share [6]