构建公平消费环境 监管部门严管双十一促销行为

Core Points - Regulatory bodies in Hubei and Guangxi have emphasized compliance for e-commerce platforms during major promotional events, prohibiting practices like "forced choice" and "big data discrimination" [1][2] - Legal experts highlight that the "forced choice" practice undermines merchants' autonomy and may constitute unreasonable restrictions on their trading activities [2] - In response to the need for fair competition, major platforms in Beijing have signed a self-regulatory agreement to promote healthy competition and a fair market environment [3] Group 1 - Hubei's market regulatory authority has outlined key compliance points for e-commerce platforms during the "Double Eleven" and "Double Twelve" sales, specifically banning practices that force merchants into exclusive agreements [1] - Guangxi's market regulatory authority has also mandated that platforms cannot restrict merchants from participating in promotions on other platforms, reinforcing the prohibition of "forced choice" and "big data discrimination" [1][2] - Legal interpretations suggest that the "forced choice" requirement by platforms may violate the Electronic Commerce Law, which prohibits unreasonable restrictions on merchants [2] Group 2 - Industry experts advocate for a return to competition based on service quality, product supply, and technological innovation, rather than through restrictive practices [2] - In August, the Beijing E-commerce Association initiated a self-regulatory charter signed by major platforms to foster orderly competition and a healthy market environment [3] - The collaboration among platforms aims to establish norms for competitive practices, promoting a fair and open business environment [3]