吉粤再续粮缘！品牌价值近35亿，世界黄金水稻梅河大米飘香大湾区

Core Viewpoint - The event held on November 6-7 aimed to promote the Meihe rice brand in the Guangdong-Hong Kong-Macao Greater Bay Area, highlighting its brand value of approximately 3.49 billion yuan and its recognition as a top geographical indication brand [9][10]. Group 1 - The event was themed "Green, Safe, Healthy, and Shared," organized by various governmental bodies from Jilin and Guangdong provinces [3][4]. - The promotion aimed to establish a comprehensive marketing system that includes research empowerment, production-sales connection, brand promotion, and market implementation to enhance the brand influence and market share of Meihe rice [5][6]. - Meihe rice, located in the core area of the world's golden rice planting belt, has been awarded the title of one of the top ten geographical indication brands of Jilin rice [8][9]. Group 2 - The Greater Bay Area, known for its high level of openness and economic vitality, provides a vast development space for the "Jilin brand" food products [10][11]. - The event included face-to-face exchanges between 15 Jilin food enterprises and 132 Guangdong distributors and restaurants, resulting in four signed agreements to strengthen the market presence of Jilin rice [16][18]. - A promotional event showcased the advantages, product characteristics, and brand value of Meihe rice, while also analyzing market consumption trends in the Bay Area [21][22]. Group 3 - The establishment of "Jilin Rice Experience Stores" in Guangdong aims to enhance the influence and reputation of Jilin rice in the Greater Bay Area through direct consumer engagement [28][30]. - This initiative is seen as the beginning of a long-term strategic layout, with both provinces aiming to deepen cooperation in food quality standardization, circulation system optimization, and brand co-construction [32][34]. - The regional collaboration model based on food is expected to provide replicable success experiences, promoting more "Jilin-branded" products to broader markets through the Greater Bay Area platform [34].