进博会首设“它”专属展区 毕马威解读宠物经济

Core Insights - The 8th China International Import Expo (CIIE) has opened in Shanghai, showcasing the growing demand for high-quality and diversified lifestyles in the Chinese market, particularly through the newly established pet-themed exhibition area [1] - The pet economy is identified as a significant growth driver in the consumer sector, reflecting the modern lifestyle concept of pets as important family members [1][2] - KPMG's report highlights the transformation of the hotel industry towards quality service, adapting to new consumer demands, including pet-friendly accommodations [2] Industry Overview - The pet economy's growth is closely linked to rising consumer spending levels, with a shift from material to spiritual needs as living standards improve [2] - The urban pet market in China is projected to exceed 300 billion yuan in 2024 and is expected to surpass 400 billion yuan by 2027, indicating robust growth [2] - The role of pets is evolving from "functional companions" to "family members," driving growth in food, medical, service, and technology sectors [2][3] Market Dynamics - The pet market in China is anticipated to exceed 811.4 billion yuan by 2025, with pet food being the largest segment and a core driver of the pet economy [3] - The primary demographic of pet owners is becoming younger and more educated, with individuals born in the 1990s and 2000s accounting for over 60% of the market share, emphasizing a shift towards quality over quantity in consumption [2] - Government policies aimed at boosting consumption and industry regulations are providing strong support for the prosperity of the pet economy [2]