蜜雪亮相进博！既是巴西咖啡豆大买家，也是限定冰激凌的花样玩家

Core Insights - The eighth China International Import Expo featured a collaboration between Mixue Ice City and the Brazilian Export and Investment Promotion Agency, launching a limited edition "Brazilian Berry Ice Cream" that has quickly gained popularity among attendees [1] - Mixue Group is deepening its coffee industry cooperation in Brazil, the world's largest coffee producer, which accounts for one-third of global coffee production and is a major exporter of Arabica coffee beans [1] - The company has over 9,500 stores nationwide and integrates the entire supply chain, with a smart coffee production facility in Hainan, capable of producing 22,000 tons annually [1] Investment Plans - In May, Mixue Ice City signed a memorandum with the Brazilian Export and Investment Promotion Agency to invest at least 4 billion yuan in coffee beans, fruit products, and other agricultural products over the next 3-5 years, aiming to create 25,000 jobs and expand store presence and supply chain [2] - The company operates over 53,000 stores across 12 countries and has a procurement network spanning 38 countries, promoting Sino-Brazilian economic and cultural exchanges through high-quality and affordable products [2]