（第八届进博会）境外中小企业加码进博会 “小而美”产品受追捧

Core Insights - The eighth China International Import Expo (CIIE) is witnessing increased participation from overseas small and medium-sized enterprises (SMEs), with a focus on "small and beautiful" products that are gaining popularity among Chinese consumers [1][3]. Group 1: Australian Participation - The Australian Trade and Investment Commission is participating for the seventh time, showcasing over 160 Australian companies in a 1,000 square meter exhibition area [1]. - Australian SMEs are leveraging the expo to enhance brand visibility and promote exports of high-quality products such as fresh food, fruits, and health supplements to China [1]. - The Australian government is committed to supporting SMEs by providing policy interpretation and resource connection services to facilitate their entry into the Chinese market [1]. Group 2: South Korean Participation - The Korea SMEs and Startups Agency is participating for the third consecutive year, with 36 SMEs presenting over 100 products, including cosmetics and health products [1]. - A South Korean cosmetics company specializing in hand and foot masks achieved sales of 20 million RMB at the previous expo, indicating strong market interest [1]. - As of now, 11 South Korean companies have established a presence in China through the expo, with aspirations to enhance cooperation in sectors like automotive parts and biomedicine [1]. Group 3: Canadian Participation - The Canadian Exhibition and Trade Association has expanded its exhibition area from 72 square meters to 163 square meters, featuring over 100 products including maple syrup and wine [3]. - The number of Canadian companies participating has steadily increased from 60 in 2018 to 112 expected by 2025, reflecting the expo's positive reputation [3]. - Canadian enterprises have signed nearly 60 contracts with Chinese partners during this year's expo, showcasing the growing collaboration between the two markets [3].