LALIGA selects Globant to drive a pioneering innovation program based on Agentic Artificial Intelligence

Core Insights - Globant and LALIGA have signed a Memorandum of Understanding (MoU) to transform LALIGA's operations through the adoption of artificial intelligence (AI) [1][4] - The partnership will utilize Globant's AI Pods subscription model, which consists of teams of AI agents supervised by experts to enhance operational efficiency [2][4] - The collaboration aims to create AI agents in key areas such as talent development, operations, and technology to improve sports performance analysis and workflow automation [3][4] Company Overview - Globant is a digitally native company focused on reinventing businesses through innovative technology solutions, with a strong emphasis on AI and digital transformation [1][8] - LALIGA is the largest football ecosystem globally, comprising 20 clubs in LALIGA EA SPORTS and 22 in LALIGA HYPERMOTION, with a significant social media following of over 258 million [6][7] Strategic Goals - LALIGA aims to incorporate AI as a strategic pillar for operational excellence and to modernize its competition, enhancing fan engagement [4] - The partnership is expected to set a precedent in the sports industry by being the first global sports organization to adopt agentic AI models [4][5] Technological Impact - The AI Pods model has been successfully implemented in various industries, including aviation and banking, indicating its potential for scalability and effectiveness in sports [2][3] - Sportian, the joint venture between Globant and LALIGA, will leverage AI to create a comprehensive suite of technological solutions for sports organizations [3][5]