抖音：9月1日至10月31日冰雪相关抖音团购销售额同比增长24%

Core Insights - Douyin's winter consumption data indicates a significant increase in "ice and snow" related content and transactions, reflecting growing consumer interest in winter activities [1] Group 1: Content Engagement - The number of "ice and snow" related content on Douyin increased by 112% year-on-year from September 1 to October 31 [1] - Likes on "ice and snow" related content grew by 68% year-on-year during the same period [1] - Shares of "ice and snow" related content rose by 51% year-on-year [1] Group 2: Transaction Data - The sales volume of ice and snow related group purchases on Douyin increased by 24% year-on-year [1]