Gen Z shoppers can't get enough of perfumes. Coty, Estee are benefiting

Core Insights - Fragrances have become a staple for Gen Z shoppers, indicating a significant shift in consumer preferences towards this product category [1] Industry Trends - Gen Z is identified as the fastest-growing buyer category globally, highlighting the importance of targeting this demographic for future growth [1] - Major beauty companies are actively engaging with this trend, suggesting a competitive landscape focused on fragrance products [1]