中国研发中心已组建300名工程师团队 保时捷潘励驰：我们愿在中国市场跑好“耐力赛”

Core Insights - Porsche views its development in China as a long-term commitment rather than a short-term sprint, emphasizing endurance and focus on future growth [1] - The company has implemented several strategic adjustments in the past year to better cater to the Chinese market, including optimizing dealer channels and establishing a local R&D center [2] Market Strategy - Porsche has launched a new R&D center in China, which is the first full-chain R&D hub outside of its Weissach center, led by a local team of 300 engineers [2][8] - The company aims to adapt to local customer demands while maintaining its brand essence, balancing innovation with tradition [6] Product Development - At the recent China International Import Expo, Porsche showcased two models of the 911, highlighting its commitment to both heritage and innovation [3] - The new China-exclusive infotainment system, developed in collaboration with local partners, is set to be launched in mid-2024 [8][10] Focus Areas - The R&D center will focus on smart and digital functionalities tailored to Chinese consumers, including advanced driver-assistance systems (ADAS) and battery technology [9][12] - Porsche is committed to maintaining its brand integrity while responding to the evolving luxury car market in China, which is becoming increasingly competitive [12]