Core Insights - GAC Aion has launched the Aion i60, a new five-seat SUV that features both pure electric and range-extended powertrains, with a starting pre-sale price of 126,800 yuan for the range-extended version and 119,800 yuan for the pure electric version [2] - Since its establishment in 2017, GAC Aion has focused on pure electric vehicles, achieving cumulative sales of 1.8 million units, but has recently faced a decline in sales, with a 32.55% year-on-year drop in October 2025 [2][3] - The company is undergoing a restructuring phase within GAC Group, aiming to enhance competitiveness through integrated operations and technological innovation [3] Sales Performance - GAC Aion's sales in October 2025 were 27,014 units, a decrease of 32.55% year-on-year, and total sales from January to October 2025 reached 262,000 units, down 19% year-on-year [2] - The brand has experienced significant fluctuations in market sales compared to previous peaks, where monthly sales exceeded 40,000 units [2] Strategic Adjustments - GAC Aion is repositioning its brand with the slogan "National Good Car," aiming to cater to the mainstream market of 100,000 to 200,000 yuan, where it believes there is a lack of true national new energy brands [3] - The company is focusing on providing advanced, trendy, and high-quality vehicles that offer value and emotional connection to consumers [3] Product Development - GAC Aion is now entering the hybrid and range-extended vehicle market, joining other brands that have previously focused solely on pure electric models [4] - The Aion i60 features the latest Star Source range-extended technology, previously used in higher-end models, now made available in the sub-150,000 yuan market [4] - The introduction of laser radar-assisted driving technology in the Aion i60 highlights the company's commitment to enhancing cost-performance [4] Infrastructure and Service Expansion - GAC Aion has surpassed 20,000 self-operated charging piles, with 1,000V fast charging piles leading the industry, and has established a comprehensive charging network with over 1.37 million interconnected charging piles [4] - The company plans to expand its sales network, adding 100 new locations this year and aiming for a total of 600 by 2026, while implementing a detailed NPS system to improve user service [5] - The Aion i60 is a key model in GAC Aion's product matrix, which includes the Aion "Three Dragons" series, targeting the 100,000 to 200,000 yuan price range [5]
广汽埃安“自救”：上增程、拼性价比
Jing Ji Guan Cha Wang·2025-11-07 11:51