Whitestone REIT Acquires Primely Located World Cup Plaza in Frisco, Texas

Core Insights - Whitestone REIT has acquired the World Cup Plaza in Frisco, Texas, strategically located near the 21,000-seat Toyota Stadium, which will serve as a base camp for the 2026 FIFA World Cup [1][5][6] - The acquisition aligns with Whitestone's strategy of investing in well-located neighborhood shopping centers in rapidly growing markets, enhancing its presence in the affluent Dallas submarket [1][5][6] Property Details - World Cup Plaza spans 90,391 square feet and is located at a high-traffic intersection with approximately 135,000 vehicles per day [2] - The center is in proximity to Frisco Square, a mixed-use development with 1.5 million square feet of office space and 1,400 apartments, and is supported by local high schools that drive consistent traffic [2] Financial and Market Position - The center serves over 293,951 people within a 5-mile radius, with an average household income of $149,335, indicating a strong consumer base [5] - Whitestone expects to leverage its leasing relationships and market knowledge to drive rent growth and enhance customer experience [5] Strategic Importance - The acquisition is expected to increase traffic significantly in 2026 due to the World Cup, providing a unique opportunity to enhance portfolio value and cash flow durability [6] - Whitestone also owns four other shopping centers in the vicinity, further solidifying its market presence [6]