Core Insights - Functional nutrition products are becoming a key focus for international dairy and food giants, particularly targeting the "elderly and children" demographics [1][4] Group 1: Market Trends - Major global dairy and food companies, including Nestlé, Danone, Arla Foods, and a2 Milk Company, showcased a variety of nutrition and health products at the China International Import Expo, emphasizing the "elderly and children" segments [2][4] - The Chinese market for nutrition and health foods is projected to reach a total scale of 522.3 billion yuan in 2024, with functional nutrition foods and health foods expected to be 289.1 billion yuan and 233.1 billion yuan, respectively [5] Group 2: Product Innovations - Danone launched several specialized nutrition solutions for infants and the elderly, including the "Danone Probiotic" series for individuals over 50, validated through research conducted in China [2][3] - a2 Milk Company expanded its strategic cooperation with China Agricultural Reclamation Holdings, introducing the a2 Purple HMO series infant formula, and showcased a comprehensive family nutrition solution [2][3] Group 3: Competitive Landscape - Despite a decline in newborn numbers in China, leading milk powder brands continue to grow, indicating significant development potential in the market [4][6] - The competition among dairy companies is intensifying, driven by technological advancements and the need for innovation, as evidenced by the increasing market concentration with 157 registered dairy companies competing with over 400 brands [4][6]
聚焦进博会｜中外乳企角逐健康赛道 主攻“一老一小”市场
Di Yi Cai Jing·2025-11-07 12:19