最快12小时从蟹田到货架！京东供应链让大闸蟹“直飞”香港

Core Insights - The article highlights the transformation of the "crab-eating experience" in Hong Kong due to JD's supply chain innovations, allowing for fresh Jiangsu hairy crabs to be delivered directly to consumers [1][3][5] Group 1: Supply Chain Innovations - JD's Jia Bao supermarket has introduced a direct supply model, enabling crabs to reach shelves within 12 hours from the farm, marking a significant upgrade in product offerings [3][5] - The first batch of 5,000 pounds of hairy crabs was airlifted directly to Hong Kong, achieving the largest cargo volume since the resumption of crab supplies from mainland China [5][9] Group 2: Market Response and Pricing - The price of hairy crabs at Jia Bao supermarket is approximately 20% lower than traditional channels, with promotional prices for various sizes [7][11] - Between November 3 and 6, Jia Bao sold 10,000 hairy crabs, indicating strong market demand, with expectations to exceed the total import volume for 2024 [7][11] Group 3: Quality Assurance - JD has established a comprehensive quality control system from breeding to retail, including multiple sampling tests and customs supervision to ensure food safety [9][11] - Each crab is equipped with a traceable tag, allowing consumers to verify the source, enhancing consumer confidence in the product [9][11] Group 4: Future Collaborations - Following JD's acquisition of Jia Bao, over a hundred products from JD's supply chain have been introduced, covering various categories and gaining popularity among consumers [11] - Jia Bao plans to continue leveraging JD's supply chain to provide high-quality and cost-effective products to Hong Kong consumers [11]