Core Insights - MINISO LAND Hangzhou No.1 store opened on November 7, featuring an immersive three-story space with over 100 IP products and exclusive photo spots, aimed at enhancing regional consumer potential and revitalizing the commercial ecosystem in Hangzhou [1][2] - The store's design, led by the team that created the global No.1 store in Shanghai, incorporates a carousel as a creative core, presenting a modern and sculptural aesthetic that stands out in the urban landscape [1] - The store has successfully attracted a large number of visitors during its trial operation, with over 80% of its products being popular IPs, establishing itself as a significant trendsetting consumption landmark in Hangzhou [2] Company Strategy - MINISO LAND continues to expand into key commercial districts across China, with previous successful openings in Shanghai, Chongqing, and Wuhan, showcasing a strategic focus on immersive IP experience spaces [2] - The Shanghai MINISO LAND global No.1 store achieved remarkable sales performance, with over 100 million yuan in sales within nine months and a monthly revenue of 16 million yuan [2] - The brand's international strategy is also progressing, with the opening of its first overseas MINISO LAND in Bangkok, Thailand, which features over 1,000 square meters and incorporates local IPs, demonstrating the company's strong localization capabilities [2]
名创优品MINISO LAND首次亮相杭州湖滨 打造城市潮流新地标