Group 1 - JD.com Food Delivery announced its first report for the 11.11 shopping festival, highlighting collaboration with over 200 major restaurant brands and quality restaurants [1] - The campaign features a "9.9 yuan" subsidy initiative aimed at boosting merchant traffic, showcasing a significant promotional strategy [1] - Since the start of the 11.11 event, the average daily order volume for the top 300 partnered restaurant brands has increased by 13 times compared to the first month of the food delivery service launch [1] Group 2 - On November 7, the day of the winter solstice, JD.com Food Delivery launched a selection of popular products, selling over 6.5 million units within 8 hours [1] - The company is employing an innovative exclusive product sales model to drive industry growth through differentiated strategies [1]
京东外卖11.11首份战报:TOP300品牌订单量增长13倍 包销爆品开售8小时热卖650万份