西安旅游拟向控股股东定增募资3亿元 用于补充流动资金及偿还贷款

Core Viewpoint - Xi'an Tourism plans to issue A-shares at a price of 9.8 yuan per share, raising up to 300 million yuan to improve liquidity and repay bank loans [1] Group 1: Company Actions - The company has signed a conditional share subscription agreement with its controlling shareholder, Xi'an Tourism Group, which will fully subscribe to the new shares [1] - The funds raised will enhance the company's capital strength and support its strategic opportunities in the cultural tourism industry [4] - The issuance will improve the company's operational capital reserves and provide long-term funding for business expansion [4] Group 2: Industry Context - The tourism industry is expected to normalize by 2025, driven by multiple favorable policies and a strong domestic travel demand [2] - In the first three quarters of 2025, domestic travel reached 4.998 billion trips, an increase of 761 million trips year-on-year, with total spending of 4.85 trillion yuan, up 11.5% [2] - The hotel industry is facing challenges such as structural adjustments in demand and intensified competition, with the market size projected to reach 600 billion yuan in 2024, growing by 8% [3]