Zhong Jin Zai Xian·2025-11-07 13:15Core Insights - Perdays, an Australian high-end maternal and infant nutrition brand, announced the exclusive launch of two new products on JD Health during the China International Import Expo, marking a significant step in its research achievements in the Chinese market [1][2] - The two new products, "NOVA Liquid Calcium Magnesium Zinc + K2" and "Snapshot Rapid Release Iron Supplement," target specific nutritional needs at different life stages, with the former designed for children aged 3-17 and the latter for pregnant and breastfeeding women [1][2] Product Details - "NOVA Liquid Calcium Magnesium Zinc + K2" utilizes micronized activation technology to enhance the absorption rates of calcium, magnesium, and zinc, and is FDA certified with a formula free from sugar and preservatives [1] - "Snapshot Rapid Release Iron Supplement" employs innovative oral rapid release technology for quick absorption within 30 seconds, reducing gastrointestinal burden [1] Market Position - Since entering JD Health in August 2023, Perdays has ranked first in the maternal and infant probiotic category for three consecutive years, with significant sales achievements during major shopping events [2] - The collaboration with JD Health for the global launch of these new products represents a key milestone in the deepening partnership between the two entities [2] Strategic Initiatives - JD Health is implementing a "Fertility-Friendly Plan" to meet the increasingly refined maternal and infant nutritional needs, providing global brand partners like Perdays with access to comprehensive traffic, health service ecosystems, and user insights [4] - JD Health aims to leverage its unique position as a platform for the online launch of global health products to help brands create offerings that better meet the demands of the Chinese market [4]