京东外卖11.11首份战报:TOP300品牌订单量增长13倍,包销爆品开售8小时热卖650万份
Zhong Jin Zai Xian·2025-11-07 13:15

Core Insights - JD.com announced its first report for the 11.11 shopping festival, highlighting the participation of over 200,000 quality restaurants and collaboration with top 100 dining brands [1] Group 1: Sales Performance - During the 11.11 event, the average daily order volume for the top 300 restaurant brands increased by 13 times compared to the first month of the food delivery service launch [1] - On November 7, the day of the winter solstice, JD.com launched selected brand exclusive products, selling over 6.5 million units within 8 hours [1] Group 2: Strategic Initiatives - JD.com implemented a differentiated strategy through an innovative exclusive product model, aimed at driving industry growth [1] - The company introduced a promotional campaign titled "Order Takeout, Hot Deals at 9.9," supported by a substantial subsidy program for merchants [1]

京东外卖11.11首份战报:TOP300品牌订单量增长13倍,包销爆品开售8小时热卖650万份 - Reportify