Fathom Holdings Inc. Announces Strategic Partnership with ByOwner to Tap into the Massive FSBO Opportunity

Core Insights - Fathom Holdings Inc. has announced a strategic partnership with ByOwner, a leading for-sale-by-owner (FSBO) marketplace, aimed at converting FSBO listings into full-service listings with Fathom agents [1][2][3] Group 1: Partnership Details - The partnership will allow ByOwner to refer FSBO sellers and buyers to Fathom's network of agents when they seek professional assistance, creating a significant opportunity as approximately 6% of U.S. home sales are FSBO, with over 20% converting to full-service representation [2] - Fathom agents will benefit from access to motivated sellers and buyers, while Fathom Realty will earn a larger percentage split for each converted transaction [2] Group 2: Company Statements - Marco Fregenal, CEO of Fathom Holdings, expressed excitement about the partnership, highlighting that FSBO sellers needing support now have a direct path to Fathom's full-service platform, which will enhance growth and strengthen Fathom's market position [3] - Colby Sambrotto, CEO of ByOwner.com, emphasized the mission to empower sellers and noted that the partnership adds a high-quality agent option for those seeking full-service support [3] Group 3: Company Background - Fathom Holdings Inc. is a technology-driven real estate services platform that integrates residential brokerage, mortgage, title, and SaaS offerings through its proprietary cloud-based software, intelliAgent [5] - ByOwner.com connects property owners directly with buyers and renters, providing tools and resources for FSBO and for-rent transactions, aiming to maximize returns while allowing owners to maintain control [4]