Shen Zhen Shang Bao·2025-11-07 13:26Core Viewpoint - The incident during the live broadcast of Pop Mart has sparked significant public attention and controversy regarding the pricing and perceived value of its products [1][2]. Group 1: Incident Details - During a live broadcast on November 6, a staff member inadvertently questioned the pricing of a DIMOO blind box, which is set at 79 yuan, leading to a viral discussion on social media [1]. - On November 7, Pop Mart acknowledged the incident and stated that an internal investigation was underway, but no employees would be dismissed as a result [2]. Group 2: Product Information - The DIMOO blind box series, launched in November, includes 6 regular items and 1 hidden item, with a purchase probability of 1:6 for regular items and 1:72 for the hidden item [2]. - Each blind box is priced at 79 yuan, while a full box costs 474 yuan [2]. Group 3: Product Quality Concerns - The DIMOO blind box contains various materials, including zinc alloy, polyester, resin, and glass/acrylic, but has been criticized for frequent paint peeling issues, raising questions about its true value compared to its price [5]. Group 4: Financial Performance - Pop Mart reported a strong performance, with a 245% year-on-year revenue increase in Q3 2025, including a 185% increase in China and a 365% increase overseas [6]. - The DIMOO IP generated 1.105 billion yuan in revenue in the first half of the year, accounting for 8% of the company's total revenue [6]. Group 5: Stock Market Reaction - Following the live broadcast incident, Pop Mart's stock price fell nearly 5% on November 7, dropping from a high of 339.8 HKD per share on August 29 to around 208 HKD, marking a significant decline over two months [6].