（第八届进博会）进博会国际展商“爱上”跨境直播

Core Insights - The eighth China International Import Expo (CIIE) has seen international exhibitors leveraging live streaming to promote their products, coinciding with China's "Double 11" shopping festival, which has led to successful online product launches [1][3]. Group 1: Live Streaming and E-commerce - Many international brands have adopted a "live streaming sales" model during the expo, resulting in significant sales, particularly in dairy products, which reportedly generated thousands of orders [3]. - The integration of "cross-border e-commerce and live streaming" is unlocking new opportunities in the Chinese consumer market, allowing previously hesitant small and medium-sized overseas brands to enter [3]. Group 2: Support for Overseas Brands - This year's expo introduced a "cross-border e-commerce preferred platform" and a "cross-border e-commerce service area" to assist overseas brands in reaching the Chinese market more effectively [4]. - Major global groups, including South Korea's Amorepacific and Thailand's Charoen Pokphand Group, have signed agreements with Tmall International to establish online stores, enhancing their presence in the Chinese e-commerce landscape [4]. - New merchant incentive policies and AI operational efficiency tools have been launched to lower entry barriers and operational costs for overseas brands, facilitating their transition from exhibitors to successful market players [4].