获上海市“跨国公司地区总部”认定后，百年品牌健美生首秀进博会

Core Insights - The article highlights the participation of Jamieson, a Canadian natural health brand, at the 8th China International Import Expo (CIIE), marking its commitment to the Chinese market and its localization strategy [1][3]. Company Strategy - Jamieson has been operating in China since 1988, officially entering the mainland market in 2000, and has progressively advanced its localization strategy, including the establishment of its China headquarters in 2023 [1][3]. - The brand aims to provide tailored health solutions for Chinese families, reflecting a deeper investment and commitment to the local market [3][9]. Market Trends - The vitamin and mineral supplement market in China is experiencing a continuous annual growth rate, with a shift in consumer demand from basic nutritional supplements to more precise health management solutions [3][4]. - There is a notable supply-demand imbalance in the market, with increasing consumer demand for high-quality health products amidst a landscape of varying product quality [3][4]. Quality Assurance - Jamieson emphasizes its quality philosophy throughout the production process, implementing rigorous testing and quality assurance measures that exceed international regulatory requirements [8]. - The brand utilizes advanced purification technologies for production water and innovative DNA-level ingredient testing to ensure product authenticity and bioavailability [8]. Commitment to China - The recognition as a "Regional Headquarters of Multinational Companies" by the Shanghai Municipal Commission of Commerce is seen as a significant milestone for Jamieson in its development in China [9]. - The company expresses a strong commitment to deepening its presence in the Chinese market and contributing to the health of Chinese families [9].