看短剧、逛夜生活地标 国际品牌高管如何“沉浸式”捕捉中国Z世代需求 | 进博深一度

Core Insights - The article highlights the optimism of fashion and luxury brand executives regarding the future of the Chinese market, emphasizing its potential for growth despite current challenges [1][2][3] Group 1: Market Growth and Opportunities - Tapestry's Chief Growth Officer, Sandeep Seth, anticipates that 75% of the company's growth will come from international markets, with China being the largest contributor [1] - LVMH's CEO, Jean-Christophe Babin, expresses confidence that China will become the world's largest luxury market, citing a long-term upward trend in consumer spending [2] - Both executives acknowledge the importance of understanding consumer behavior and adapting to their values to capture growth opportunities in China [2][5] Group 2: Consumer Engagement and Brand Strategy - Seth emphasizes the necessity for brands to engage with consumers in their natural environments rather than through focus groups, highlighting the importance of genuine interactions [3][4] - The rise of Chinese brands in the high-end market is noted, with a significant overlap in consumer demographics between local brands and established luxury brands [5] - Babin points out that competition is not just among luxury brands but also with diverse spending options available to consumers, necessitating a multifaceted approach to brand offerings [5]