京东外卖11.11首份战报：TOP300品牌订单量较外卖上线首月增长13倍，立冬当日包销爆品开售8小时热卖650万份

Group 1 - JD.com announced its first report on the 11.11 shopping festival, highlighting the participation of over 200,000 quality restaurants and top 100 catering brands in its food delivery service [1] - The campaign "Invite Friends for Takeout, Hot Products at 9.9 Yuan" features a 10 billion Yuan subsidy to support merchant traffic [1] - Since the start of the 11.11 event, the average daily order volume for the top 300 restaurant brands has increased 13 times compared to the first month of the food delivery service launch [1] Group 2 - JD.com introduced an innovative exclusive product sales model, leveraging a differentiated strategy to drive industry growth [1] - On November 7, coinciding with the start of winter, the selected exclusive products sold over 6.5 million units within 8 hours [1]