泡泡玛特员工直播自曝大瓜！79元挂链 “不值钱”

Core Viewpoint - The recent live streaming incident involving Pop Mart has sparked a trust crisis, highlighting potential issues with pricing and consumer perception of the brand [1][3]. Group 1: Incident Details - On November 6, during a live stream, Pop Mart staff made comments suggesting that the price of a DIMOO blind box at 79 yuan was too high, leading to public outrage [1][2]. - Following the incident, there were rumors that the involved employees were fired, but Pop Mart clarified that no employees would be dismissed as a result of the incident [2]. Group 2: Consumer Reaction - Consumers felt offended by the dismissive comments made by the staff, interpreting them as a sign that the brand views its loyal customers as easy targets for high pricing [3]. - The incident has damaged the emotional connection consumers have with the brand, transforming perceived emotional value into a sense of exploitation [3]. Group 3: Broader Implications - The live streaming incident coincided with other recent issues, such as a logo error on a new product, which has contributed to a wave of negative sentiment towards Pop Mart [4]. - Following these incidents, Pop Mart's stock price fell over 4% on November 7, reaching a six-month low, indicating a potential shift in market confidence [4]. - The situation serves as a warning to the toy industry that relying solely on IP popularity without addressing product quality and consumer respect may lead to market rejection [5].